Several years ago I was planning a
workshop on transforming organizational cultures and wanted to give the
workshop the title: Transforming your Organization’s DNA. One of my colleagues challenged this title
suggesting that it was presumptuous.
“DNA is what it is,” she said.
“You cannot transform it. At
best, you can transform its impact.” I
accepted my colleague’s council and the name of the workshop was changed. I’ll confess, however, that to this day I
have felt unresolved with this conversation.
Is it true that an organization’s DNA cannot change? If so, does this mean that in the absence of
the ability to change our core organizational culture, if an assumption
associated with this culture is false our organizations must become relics or
die? Or, was my colleague correct in
suggesting that while organizational essence (DNA) is stable, we must work at
transforming the experience or impact of this essence to stay relevant for the
21st Century?
These last days I have been
reading the excellent book by Edgar H. Schein Organizational Culture and Leadership.
Schein states repeatedly that transforming an organization’s culture
is really, really hard work. Moreover,
Schein is clear that what may appear to be a cultural assumption in need of
transforming may in fact be a critical element of how an organization not only
functions but how it achieves success. Schein
also offers that sometimes an organization’s DNA must in fact be
transformed. Perhaps the cultural
assumptions that once made the organization successful do not work so well in a
new social or economic environment. Or
perhaps the organization’s DNA had dangerous mutations in it right from the
beginning that threaten the success or the very life of the organization.
I have had the privilege of being
invited into many organizations over these past 20 plus years – many of whom
have asked specifically for assistance in regards to transforming some part of
their organization’s culture or DNA. Not
infrequently, I have heard about painful and damaging conflict that was at the
very essence of how a group began. Just
as often, leaders observe conflict developing as organizations seek to modify
key cultural assumptions regarding how or why they exist. Or, organizations sense their relevance
slipping but are at a loss to navigate effectively the organizational changes
required to regain their erstwhile success.
In medicine we have learned these
last years that certain experiences (diet, stress, etc) can turn genes on or
off, essentially modifying an individual’s DNA or at the very least how that
DNA is experienced by the individual carrying it. The suggestion is that we can do quite a lot
to modify how the very building blocks of who we are, are expressed in our
bodies. The same holds true in organizational life.
What are the experiences that turn
the genes of our organizations on or off?
Stress, crisis, rapid growth or decline, changes in the culture of the
people we are hiring or serving, competition… all of these are somewhat
happenstance experiences (in other words, mostly beyond our control) that
contribute heavily both to change in our organizational cultures or more
likely, to the need for change in our
organizational cultures. Leadership in
this context is about navigating these changes and managing the cultural shifts
required to thrive in this context of change.
This is not for the faint of heart!
The answers are not easy; nor are the consequences of the changes we
make always foreseen. Transforming an
organization’s culture is a little like driving a car – we make many
corrections in our steering along the way with the hope that the road we are
driving on will lead to the destination we are seeking. We can follow road maps, seek the counsel of
fellow travelers on the road, read signposts, ask for the advice of our
passengers and we can keep our hands on the steering wheel, remembering that
the decisions we are making have a tremendous impact not only on the success of
our organization but as importantly, on the people we lead and serve.